Hollman Family Foundation - Brand & Impact Platform

• Impact

  • Generated 500,000+ public votes nationwide, driving large-scale community engagement

  • Secured 30+ national and regional press placements, significantly increasing brand visibility

  • Achieved 150K+ video views and strong engagement at launch

  • Drove hundreds of school applications across the U.S.

  • Secured $200K+ in sponsorships, expanding program reach and impact

  • Successfully evolved into a 501(c)(3) nonprofit foundation with ongoing initiatives

  • Strengthened Hollman’s position in RFPs and sales conversations, increasing brand credibility and win rates

  • Delivered tangible impact through multiple high school locker room renovations nationwide

• Strategic Approach

  • Identified a business-critical gap and turned it into a brand advantage
    Built a social impact platform that directly supported sales, brand differentiation, and competitive positioning

  • Designed a participation-driven national campaign
    Created a video-based contest model that turned schools and communities into active promoters of the brand

  • Leveraged PR as a primary growth driver
    Activated national and regional media to generate awareness, credibility, and inbound interest

  • Built a partnership and sponsorship model to scale impact
    Secured external funding and collaborators to expand reach without increasing internal cost burden

  • Developed a scalable, repeatable campaign infrastructure
    Created the website, submission system, messaging, and toolkits to support long-term program growth

  • Led cross-functional execution across leadership and external partners
    Aligned executive stakeholders, marketing, PR, and partners to deliver a cohesive national rollout

Founded and launched the Hollman Family Foundation, transforming a business need for social impact into a scalable brand platform that drove national awareness, community engagement, and measurable business growth.

What began as a single campaign evolved into a 501(c)(3) nonprofit and a long-term brand differentiator; positioning Hollman as a purpose-driven leader in its category.

Brand Strategy | Integrated Campaigns | PR & Communications | Strategic Partnerships | Digital Experience